SELECTED WORK

It started with a call from Nadia Lee Cohen for Paris Texas. She liked the dogs so much she brought them back for Dsquared, and the crews from those sets have been calling ever since.

Directed by Henry Behel. Starring Poi. Joyrich launched its collaboration with Snoop Dogg with a fashion show, and Poi was filmed to represent Snoop in the intro video. Then Poi turned up as an extra in Snoop's "Toss It" music video. The beginning of the pack's modeling career.

Photographed by Nadia Lee Cohen. The full pack. The one that started it all: four Dobermans, one pair of boots, and a crew that couldn't get enough of them.

Photographed and shot by Nadia Lee Cohen. The full pack, the campaign that opened many doors.

Music video for Jazmin Grimaldi and Ian Mellencamp. The pack on leashes, walking with the two of them, four Dobermans stealing every shot they are in.

Photographed by Bryce Anderson. Poi and Zoi. Shot in the rain, literally. I told the dogs to hold still thinking they were taking a photo; they were actually filming. You can see the rain falling on the model with Poi and Zoi beside her, barely blinking, just sitting there waiting for a photo that was never coming.

Photographed by Sasha Samsonova. The full pack. Every Doberman you see is us: AI was used to multiply the pack into an army.

Photographed by Tim Kasper. The beef jerky incident: mid-shoot, someone pulled out jerky off-camera and the dogs took off, dragging the model with them. Caught on film, and it made the campaign.